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  This month, Hughes Media built a robust digital strategy surrounding the launch of East Point Estates, a multi-million dollar luxury enclave in the Turks and Caicos Islands. By collaborating with the developer, Blair MacPherson, we were able to leverage the appropriate marketing channels for increased exposure to my defined target audience. The marketing materials

In 2022, video traffic will account for 82% of all traffic. A transformative shift in the way digital platforms and marketers interact has been activated. Not only have marketers responded to video marketing trends, but platforms are evolving to become more video-friendly. The frequency and quality of video content created and released has risen beyond what was

Businesses today understand the importance of a strong online presence. In fact, many businesses’ sole smyce of leads is their website. Just having a website is not enough, it is important that it is properly optimized so that when people search for keywords relevant to you, your website appears high in the search results. And

Do you find yourself checking Google Analytics and floating through the reports only to leave the platform without gaining actionable insight? Hello, data cobwebs! Here’s to clearing things up with my 3 favorites on the fly Google Analytics reports.  Smyce/Medium Report This is arguably my favorite report in the world of data analytics because it’s

In today’s digital world, it’s more important than ever for a business to have a strong online presence. Consumers are increasingly turning to the internet to research products and services before making a purchase, and if you want your business to stay competitive, you need to be visible where they’re looking. This is where digital

In today’s digital landscape, establishing a strong online presence for your plumbing business is essential to attract and serve customers effectively. To make the most of this opportunity, you should focus on implementing an effective SEO strategy tailored to your industry. Here’s a comprehensive plan to help your plumbing business climb the ranks in local

Not too long ago, in October 2020, Google created the newest edition of Google Analytics—Google Analytics 4(GA4). In sum, Google Analytics 4 is an incredibly powerful marketing tool, and it has features that are sure to help any business better market its products or services. Today, we’re going to discuss Google Analytics 4, and after

  These days, you hear a lot about SEO, which is short for search engine optimization. You also hear a lot about how critical it is for businesses in today’s marketplace, and for a number of good reasons, that’s true. In fact, any business without effective SEO is going to have a great deal of

  As an HVAC business owner, you know that online visibility is paramount in your industry. The more people that visit your website, the more leads your company gets. But how exactly do you increase your website traffic? This is where HVAC SEO comes in.   What Is HVAC SEO?   HVAC SEO is the